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Depending on whom you ask, the same object, behaviour or living creature can be constructed and viewed in conflicting ways. One person might see buying an expensive present for someone as an ‘expression of their love’, whilst another person sees it as ‘blatant materialism’. In situations like this, you might ask yourself, who is right and who is wrong? Well, that is the thing about language, there is often no objective ‘truth’ to the matter, and that is why it is so important to be choosy in the language you employ, because it can be seen as a reflection of your personal values.

We at ‘Til The Cows Come Home know that language is a powerful tool for a business, as its effective use can demonstrate to the public what your business stands for. Our mission statement aligns with our values of nurturing an environment of love and safety for animals, whilst making strides to putting an end to their mistreatment. This is a worthy goal shared by many people working within the industry, such as America’s PETA organisation.

PETA is an acronym for People for the Ethical Treatment of Animals, and the careful, respectful use of language they employ in their name extends to their public behaviour. Recently, PETA took to Twitter to ask people to broaden their respect for animals, so that rather than just encompassing their behaviours, their respect for animals was also evident through their word choices. The point that PETA was making is that a culture of respect for animals does not start and end with simply being vegetarian or more mindful of how you treat animals; it extends to all facets of your being, and thus, it was stated that you should speak of animals the same way you speak of humans; respectfully, tactfully, and with acknowledgement of their right to live. 

Often, we don’t think about how the words we use affect us in our everyday lives. Through language, we instil subconscious meanings that can send various messages about the co-relationship between humans and animals ( ‘Til The Cows Come Home is also very mindful of how the language we use can actively shape our behaviours, and that is why we choose to be choosy in what we say. For example, we would never refer to cows as ‘beef’, because that term denies them their individuality, reducing these beautiful creatures, with the ability to help save the planet (, to merely meat. Cows are beautiful, loving animals and can be someone’s mother, son, daughter, or a person’s friend, but they are not ‘beef’, and as you can see, we have a beef with them being referred to in that manner.

There are a number of semantic distinctions that we at TTCCH make. Animals do not inherently belong to a farm. We do not say farm animals. Instead, we say farmed animals (and aim to change that to formerly farmed animals). Cows are not cattle. These animals are not put on the earth for us to use. They are not inherently made for us to use, OR abuse.

If you’d like to join TTCCH on our venture to rescue farmed animals Australia wide and rehome them into loving homes follow the prompts below:
For animals in need of loving homes in your region:
To apply to adopt any of the animals listed above click here:
To show your support of this important cause by donating, click here:

By Jesse Buchanan 

Edited by Jimmy Briggs